You've got DISH ISSUES.
Created the current national campaign as a fully-integrated brand platform spanning TV, online video, in-store, mobile, and social — on top of a complete site rebuild. The new campaign drove purchase intent by a staggering 10x* and was a major factor in P&G's decision to award the global business to Publicis Groupe.
AGENCY
Publicis
ROLE
Creative Lead, Copy
PRODUCTION
Backyard
PARTNER
Eubin Kim
BONUS
Won the Global Business
*No, but seriously.
In its first year, Cascade achieved the highest dollar share in nearly half a decade. And drove purchase intent by a staggering 10x the average CPG lift. Not to mention a Cascade-brand attitudinal rating increase of 55%. (Source: Very happy clients at P&G.)
