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Liz Rosenthal
who needs a :30 when you've got six seconds?
Back when brands thought Vine was little more than stop-motion and TV cut-downs, I spent a day with Modern Family’s Jesse Tyler Ferguson making funny content for Swiffer.
This project never saw the light of day, but it did make a lot of people — both client and agency sides — see the light. And start thinking smarter about platforms and audiences.