Cascade
dish issues

Role: Copy/Creative Lead

Created the "Dish Issues" campaign for P&G — a fully-360 brand platform that resulted in the brand's highest dollar share in a decade, drove consumer purchase intent by a staggerig 10 fold, and was a major factor in P&G's decision to consolidate its global dish-care business with Publicis New York.

TEAM:

Andy Landorf, Frank Bele, Eubin Kim

"Dinner Party" / Dir. Kevin Smith

"Perfectionist" / Dir. Kevin Smith

"Non-Stick" / Dir. Kevin Smith

"Bulk" / Dir. Kevin Smith

"Engagement" / Dir. Kevin Smith

"Yes, Dear" / Dir. Kevin Smith

"Couch" / Dir. Kevin Smith

"CONFIRM TITLE"

© CHRISMICHAEL
(Thanks for scrolling, btw.)