A massive undertaking shared by Droga5 and Interbrand, this corporate rebrand was one of the most intense yet satisfying projects I've ever worked on. For the first time in my career, my target audience wasn't some typical American consumer: I was writing specifically to and for the leaders of Intelligence and Defense — and transformed nearly 80 years of bloated, jargon-heavy corporate communications into a clean, lightweight, intelligent voice.
Team:
Chris Keith, Madison Goldberg, Matthew Zaszewski, Flora Kwong
