We brought to life Dawn's role in helping wildlife affected by pollution through an award-winning digital campaign made up of a 9-part documentary series, interactive microsite, first-person videos to let viewers experience an animal rescue firsthand — plus bonus social content. It even included TV appearances from narrator, Rob Lowe. The campaign turned Dawn from something consumers could buy, into something consumers could buy into. Today, Dawn Saves Wildlife continues to grow and is one of the prides of P&G.
