ROLE
ACD
Partner
Noel Tabora
press
Advertising Age
TURNING TELECOM INTO UNLIMITED ENTERTAINMENT.
What began with a massive pitch win, AT&T and DIRECTV became AT&T Entertainment Group, and turned a twentieth-century telecom giant into a leader in twenty-first-century entertainment. We hit the ground running, rolling out a :60 anthem spot and collaborating with Facebook for targeted, channel-specific work across mobile and social.
