ROLE
Copy
partner
Noel Tabora
press
BuzzFeed
introducing the Ultimate spokeschicken FOR BOLD.
No one else knows Wendy's Spicy Chicken sandwich better.
To promote the boldest sandwich on the menu, I created Motivational Chicken. Users could connect with Facebook for personalized speeches, watch bloopers, plus download and share exclusive content. The concept was brought to life by Famous Group and Stan Winston's Legacy Effects.
spicy post scipt
While short-lived, the Wendy's client conceded that this was still by far the "best, most cohesive creative campaign" they'd ever seen from the agency. Ever.
